With more than 30 years of experience as a reliable partner of the most important flooring and upholstery companies in the world, Stylgraph, a leading company in surfaces design, proposes the new brand Styl’Editions.

The synergy between Stylgraph long-standing experience in surfaces design and Gumdesign creative direction led to an in-motion catalogue, based on research and sensibility oriented to the raw material, the colour and the graphic sign.

Appunti by Gumdesign

Styl’editions break the rules by turning the world of wallpaper upside down and inside out, bringing the attention to the essential graphic trait, to the colour and the emotional pattern.

The collections are visually surprising, narrated in a new style in method and creativity.

The dedicated wallpaper department produces also decorative solutions upon customers requests.

The focus for Stylgraph is on totally bespoken decorative slabs that will confer to architects and interior designers complete freedom of choice to accurately recreate the spaces designed.

Tessile by Gumdesign

Empirical research methods combined with cutting-edge technologies, high craftsmanship and Laura Fiaschi and Gabriele Pardi’s artistic sensibility are the ingredients for the innovative proposals. The collections are dedicated to creative minds and end-users seeking unique expressions for living spaces, offices and hospitality fields.

And realized in collaboration with designers and artists…

ANIMALE, VEGETALE, MINERALE

“The triptych Animale, Vegetale, Minerale was created with irony on the presumption that all designers and illustrators must redesign the world. in our small universe made of hand-written laid signs, we feel a little like the masters of the world. in a world where boundaries and a sense of meaning fail us, we try to believe that by redesigning, we may be able to control it. this is nevertheless an illusion of which we are the first to be aware of” stated the artist, illustrator and designer Massimo Giacon.

ANIMALE, VEGETALE, MINERALE by Massimo Giacon

ISTINTI

“The idea of the collection Istinti was born with the influence connected to the animal kingdom world, where incredible colours are necessary to communicate, to stave off a predator or to approach an animal of its own kind: these are precise signals. the accuracy of the graphic design is an illustrated interpretation, where the marks are studied in detail with layers of colours and black and white signs, which effectively describe the history of the animal world,” said Laura Fiaschi and Gabriele Pardi from Gumdesign.

IL VIAGGIATORE

“A lonely man walks aimlessly with his bags. it looks like a poetic picture of a hippy in the seventies, nevertheless, the landscape is no longer the same. in a few decades we have used all our planets resources, and what remains is a geological stratification of waste and desolation” says the designer Paolo Ulian.

Il Viaggiatore bu Paolo Ulian

DIECIPERDIECI C

“Horizontal lines, vertical lines, tiny squares. wefts and warp. The rhythmic scanning of time is intertwined with the unpredictability of events. Harmony and comfort of everyday life” say Laura Fiaschi and Gabriele Pardi from Gumdesign.

DIECIPERDIECI_C by Gumdesign

Styl’Editions started attending important exhibitions for interior designers and receiving a lot of attention and enthusiasm from architects, resellers and contractors.

First of all, ARKEDA in Napols in 2018 in collaboration with “La Casa di Pietra” project by Gumdesign.

At HOMI – Fiera Milano 2019, Poli.Design selected Styl’Editions’ new matter-oriented collections to be present in Homi Hybrid Lounge, Pav.2 / Trends & Materials Area by Fabrizio Scullica and Fabio Daglio. In this occasion, new solutions for big size ceramic slabs designed by Gumdesign were presented on little scaled samples: “Sole e Luna” and “Tessile” collections. The relationship between trends and materials kept being the core of Poli.Design research: the result was a vision of materials where technology is of service to emotions, and the generation gap ceased to be a key factor to identify style codes; as a human being feature, imperfection find its match in the matter itself, limits both enhance its value and make it unique.

Styl’Editions in the same year attended Cevisama, the exhibition where ceramic, bathrooms, ideas, materials and textures from all over the world gathered in the same city: Valencia.

Styl’editions received the ADI Booth Design Award for the best exhibition space in the Research category for the stand at Cersaie designed by Gumdesign in September 2019.

Styl’editions at Cersaie

Cersaie Styl’editions stand