Moooi and Gentle Monster launched the Third Eye Collection – a new line of sunglasses inspired by ancient hieroglyphic drawings which connected the graphic symbol ‘O’ to a human eye. In mystical beliefs, the inner third eye represents the vision beyond ordinary sight. This extraordinary heritage shaped the designs of the Moooi x Gentle Monster silhouettes, which all start with a circular lens at their centre. This theme is also carried through in the names of the four styles – Trinity, Divinity, Sincerity, Infinity. The Dutch design company and Korean eyewear brand, both known for their creative luxury and high-end experimentation, have partnered to create a collection of four new styles of sunglasses, each visually portraying the fluid evolution around the third ‘O’ in Moooi. Named after the native Dutch word for beautiful – Moooi – the third and extra ‘O’ in the brand name stands for extra value in terms of beauty and uniqueness. Working together with Gentle Monster, they strove to embody those same qualities in their first collection of eyewear. “We had our eye on Gentle Monster for some time and finally had the chance to meet in New York. We discovered our mutual admiration and felt that we share a similar brand expression and philosophy, the same beating heart and creative allure,” Marcel Wanders, Moooi’s Co-Founder and Art Director, says of the partnership. “What began as an intuition and a personal connection further deepened into a sophisticated collection that we are very proud of.” Moooi has been catching eyes around the world and steadily growing as a lighting and furniture brand for over fifteen years, but through strategic collaborations, such as this one with Gentle Monster, it wants to spread its wings even further. Moooi stands for creative luxury for a well-curated life – innovative, provocative and poetic at the same time. This philosophy, of creating and celebrating an extraordinary life, goes beyond just home furnishings. With its license agreements which also include Luxury Hotel Cosmetics and Moooi Carpets, Moooi is repositioning itself as a lifestyle brand, delivering the right products and accessories to make every aspect of life extraordinary. The Third Eye Collection will be available from November at Moooi showrooms and Gentle Monster flagships worldwide, as well as online at www.GentleMonster.com and www.moooi.com.
