Tim Walker is what you say an enfant prodige of his field: he made his first photo shoot for Vogue at only 25, starting an increasingly rising career. Now, as one of the most acclaimed fashion photographers in the world, his latest work is the video (on the right) of Lanvin fall/winter 2014 advertising campaign. More than just frames, this footage marks a rite of passage, since Walker’swork replaces Steven Meisel’s, and above all a celebration: the 125 years ofthe maison, which literally opens a door on the thousand facets of its world,in an ironic and irreverent presentation of Lanvin clothing formal codes. All without forgetting its true essence, linked since its origins to the undying affection relationship between Jeanne Lanvin and her daughter Marguerite. Afamily affair which Walker brings in his video but in a personal innovative interpretation, involving the model Edie Campbell and her loved ones. The characters are in fact the model’s family, including her mother Sophie, her father Roddy and her brother Arthur. In one of the shots of the campaign appears even Edie’s horse, Dolly. A new familiar dimension, a spin from the mother-daughter historical logo, marking a new vision of Lanvin and of the fairy work of the photographer, whose story this time, even if a bit over the top, is about reality. Enrico Longo
