The oceans are dying. But it’s not too late to savethem. Stella McCartney continues her commitment towardssustainability, and supports the conservation of our oceans by celebrating‘Ocean Legend,’ Captain Paul Watson. Earlier this July, the designer joinedforces with Parley for the Oceans and created a limited edition ‘Ocean Legend’Falabella Go back pack made of upcycled marine plastic debris. 100% of the proceeds go towards ocean conservationorganisation Sea Shepherd Conservation Society for their 40th anniversary insupport of their mission to protect all marine wildlife and the oceans.This ispart of our ongoing commitment to animal and eco-friendly fashion. The project is in honor of Captain Paul Watson, theiconic conservationist, poet and co-founder of Greenpeace and founder of theSea Shepherd Conservation Society, is featured in the short Q&A film withthe designer discussing his work, life and ocean activism. This is the firstinstallment of the designer’s ‘Ocean Legend’ series which will recognize andcelebrate outstanding individuals of the ocean movement. Our oceans are under attack. Overfishing, pollutionand climate change threaten the survival our planets oceans. Coral reefs, theworld’s most diverse marine ecosystem, are projected to disappear by 2050. Eachyear an estimated 100 million sharks are killed by humans, scientist reportthat if the pattern of killing of the largest species in the ocean continues weare facing a future without animals such as great white sharks, blue whales andsouthern bluefin tuna which could disrupt ecosystems for millions of years. Please find the backpack available at the belowlink: https://www.stellamccartney.com/stella-mccartney/backpacks_cod45358862da.html#dept=falabella_go About Sea Shepherd. Established in 1977, Sea Shepherd Conservation Society (SSCS) is aninternational non-profit, marine wildlife conservation organization. Ourmission is to end the destruction of habitat and slaughter of wildlife in theworld’s oceans in order to conserve and protect ecosystems and species. Sea Shepherd uses innovative direct-action tactics to investigate, document,and take action when necessary to expose and confront illegal activities on thehigh seas. By safeguarding the biodiversity of our delicately balanced oceanecosystems, Sea Shepherd works to ensure their survival for future generations. About Stella McCartney. Stella McCartney is a luxury lifestyle brand that was launched under thedesigner’s name in 50/50 partnership with Kering in 2001. Stella’s approach todesign emphases sharp tailoring, natural confidence and sexy femininity. Alifelong vegetarian, Stella McCartney does not use any leather or fur in herdesigns. The brand is committed to ethical values, and believes thecompany is responsible for the resources it uses and the impact it has on theenvironment. It is therefore constantly exploring innovative ways to becomemore sustainable, from design to store practices and product manufacturing.Stella McCartney offers women’s ready-to-wear, menswear, accessories,lingerie, swimwear, kids, fragrance and adidas by Stella McCartney collectionsthrough 51 free-standing stores including London, New York, Los Angeles, Tokyo,Hong Kong, Paris, Milan and Shanghai. Her collections are distributed in 77 countriesthrough 863 doors including specialty shops, and department stores, as well asshipping to 100 countries online.
