Claudia Neri (Teikna Design) has created the cover for our magazine and will be present at Euroluce with the rebranding of the Axolight lighting company. For Axolight, Claudia Neri and her team have curated the strategic repositioning that, starting with the complete re-design of the brand from scratch, has radically reshaped its visual language and vision. Redefining the focus of communication, which primarily targeted dealers and salespeople in the past, the person or company issuing the specifications has now been acknowledged as the privileged point of contact. Catalogs, lookbooks, stand, merchandise, web, there is no facet that hasn’t been touched by the new visual language that, through a colorful texture made of polygons derived from letters A X O, has ended up by changing the company’s surface and its identity. In addition to customers like FAO United Nations, Chronicle Books, SDA Bocconi, Da Vittorio, Alcantara, and Arjowiggins, over the years Teikna Design has worked in the design field, in Italy and especially in Canada and United States, for companies like MDF Italia, MC Selvini/Fritz Hansen, DX the Design Exchange, Nienkamper, Umbra, and ICF Group.
