For the first time, at the Fuorisalone of Milan, the aesthetic vision and creativity of Paula Cademartori meets the design’s world. The special guest is Lotus, new sandal top model of the capsule collection for this F/W season, and introduces the complete line of shoes available from next July. The presentation has been made in way far from obvious, reconfirming the trading partnership 10 Corso Como, on the evening of April 18 and also hosting the debut of PAULA, a light installation created in collaboration with Atelier Biagetti. PAULA has an essential form but with a great visual impact thanks to the LED lights that embed the structure of copper, making a perfect support for Lotus sandal. The exhibition gave a new proof of two souls characterizing the brand, in balance between contemporary and culture. Lotus is the perfect synthesis of the aesthetic qualities of Cademartori, who confirms her focus on manufacturing enriching the shoe with the Nouveau Risque decoration, typical and iconic of most famous handbags of the designer. Queen of social network -among which she prefers Instagram as she said in the video interview on the right- Paula Cademartori with this event chosed elegance and traduced it into his brand, in a strategic and smart move that shows the creativity of the new brand extension, anticipating the imminent collection of shoes, available in Italy and in the world starting from this summer. If you are curious about that, you can find and follow her profile. Lucia Gionfriddo speaking
