On Designspeaking a special preview of the kaleidoscopic work of Giacomo Giannella, the digital artist who animated the background of Etro SS15. To decode reality in real-time reality can be done, has realized Giacomo Giannella, digital artist and creator of Streamcolors. And he did it proposing it in the form of complex three-dimensional navigable structures, which he calls the Giants. In this way he become creator of an abstract art, where the starting point is always a photograph that turns into a digital painting. Moving visions create different configurations that were used as background for the runway of men’s spring/summer collection 2015 by Etro. To accompany Giannella’s forms of there are the musical notes of Hang Massive, a turning point in Hang music, which identifies the sound coming from a musical instrument designed and handcrafted in Switzerland. A fusion with electronic music and typical Hang chords gave rise to a unique and irreproducible genre that by going together with Giannella’s impossible geometry and graphical transformations bring the audience in a dreamy and amazing world.

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