MBFWMadrid 73rd Edition Marked once again by the hybridization of its contents, the 73rd edition of MBFWMadrid -the largest gathering of Spanish fashion- will be from 8 to 11 April 2021. The first international catwalk in 2021 is an edition that will take place under strict security measures and with a restricted capacity of 24% of its capacity, as already occurred in its September 2020 edition. A total of 22 creators will present their collections in Pavilion 14.1 of the Madrid Fair. The official calendar of this upcoming Spanish fashion event, organized by IFEMA along with the Madrid City Council, is comprised of 14 renowned designers, whose fashion shows and presentations will take place on 8, 9 and 10 April. 11 April will once again be dedicated to young creators, who will star in a special edition of the Allianz EGO program, with 8 fashion shows. The most important assembly of the Spanish fashion industry will once again be held in a hybrid format, alternating on-site fashion shows with performances, fashion films and an interesting off-site program, all endorsed by the MBFWMadrid Fashion Committee, the event’s advisory body. Thursday, 8 April Andrés Sardá and Maya Hansen will present their collections combining the on-site part on the catwalk in performance format, with the projection of their fashion films. Pablo Erroz and Otrura will participate for the first time in MBFWMadrid, presenting their collections in a live fashion show, supported by audiovisual elements. Fernando Claro will make a presentation in a performing format with five models. Friday, 9 April Likewise, the second day of the 73rd edition of MBFWMadrid will be a day with on-site fashion shows as the only format, accompanied by audiovisual projections. Ágatha Ruiz de la Prada, Hannibal Laguna, Custo Barcelona, Maite by Lola Casademunt and Brain & Beast will be the five names in charge of exhibiting their collections on the catwalk before the public, as well as the possibility of following them through streaming, on the official website of the catwalk. Saturday, 10 April Angel Schlesser will open the last day dedicated to most established designers, followed by Isabel Sanchís (a designer returning after her debut in the September 2020 edition), Ulisés Mérida and Maison Mesa. On the same day, the L’Oréal Paris Award for the Best Collection of a designer and the L’Oréal Paris Award for the Best Model will be presented after the last fashion show. These are awards with which the brand recognizes the work behind each garment and each look, as well as the talent of all the teams. Young creators by Allianz EGO On Sunday, 11 April, the design of young creators will provide content to the EGO Program, which this year has the support of its new official sponsor, Allianz insurance, bringing together the collections designed by the most outstanding names of the new Spanish fashion talent pool, within the framework of the Allianz EGO program. This event continues its commitment to ethical and sustainable fashion, a highly valued feature when selecting the candidates for the Allianz EGO program. The day will begin with the double presentation of the most innovative emerging firms: Guillermo Décimo and Corsicana, Rubearth and Reparto Studio, Sergio Villasante and Velásquez, Georgiela Studio and Montenegro. At the end of the day, Mercedes-Benz will present its Mercedes-Benz Fashion Talent Award. Mercedes-Benz Fashion Talent has now awarded the talent and creativity of young Spanish designers seventeen times. The award will consist of a cash prize of €3,000. Brands Lend their Support to the Spanish Fashion Industry Despite the current complex economic environment derived from the pandemic, the business sector has not ceased demonstrating its commitment and support to Spanish fashion and its creators. Thus, the April 2021 edition of MBFWMadrid boasts the outstanding sponsorship of 15 brands, which have once again placed their trust in Spanish fashion. Thus, Mercedes-Benz, L’Oréal Paris and Inditex continue as the main sponsors; Allianz, Iberia, Oppo, MÓ de Multiópticas, as sponsors; and Klarna, ESNE, GHD, Larios 12, Vegamar, Solán de Cabras, Mascarillas Béjar and UNISA, as collaborators. Likewise, for the second consecutive edition, L’Oréal Paris will assume 50% of the designers’ participation fee as it did in September 2020, reinforcing its commitment to the fashion industry at this time. Off-Site Program Roberto Verino, García Madrid, Eduardo Navarrete, Ernesto Naranjo, Yvan Andreu, Pilar Dalbat, Dominnico, Zap&Buj, Odette Álvarez and María Lafuente will participate with different formats in various locations in the city of Madrid at MBFWMadrid Off-Site program every day. ESNE with its Green Patio collection and the Centro Superior de Diseño de Moda Madrid (CSDMM) are also participating. Madrid is Fashion initiative, organized by the Association of Creators of Fashion from Spain (ACME), with the support of Madrid Fashion Capital and the Madrid City Council, will carry out, as usual alongside the MBFWMadrid catwalk, a set of activities in different parts of the city, with fashion as the main theme, that will lend visibility to Madrid as the epicentre of Spanish fashion.
