Salone del Mobile.Milano

Each year, the Salone del Mobile brings its “good looking” and “well made” products back onto an internationally important stage, whilst also being proof of how the evolution of the trade fair process can be accelerated. The event has always been a testament to an extraordinary curiosity, willingness, and openness to discussion and to a tremendous ability to progress, innovating consolidated formulas. Over the last few difficult years, the Salone has initiated a concrete revision of its exhibition format, geared to continuing to generate value for the entire design community.

This positive and constructive energy has fuelled a major new departure for this edition: a single exhibition level, with the exhibitors from the upper pavilions (8-12, 16-20) moving into the lower ones, thus simplifying, improving and enhancing accessibility and the visitor experience. Other main focuses will be the quality of the proposals and content, the cultural dimension, and the professional enrichment of the event. Furthermore, following a careful analysis of its professional audience, this year Salone has taken not just aesthetic affinity into account when positioning the brands, but also their targets and interlocutors, in order to optimize and expand meetings between visitors and exhibitors.

The hundreds of exhibitors and the thousands of products on show are confirmation of the immense importance of the Salone Internazionale del Mobile as an international platform for creativity and an unmissable forum for industry professionals – averaging more than 370,000 attendees from 188 different countries every year.