“Castello” from the “Storie” collection produced by CEDIT – Ceramiche d’Italia, designed by Giorgia Zanellato and Daniele Bortotto, has won the Red Dot Award “Best of the Best” in the “Product Design 2017” category, one of the top, most historic international design prizes. Once again, the prestigious competition has selected the most original, interesting products in terms of design and innovation from 54 countries. A jury of 40 internationally famous experts assessed more than 5500 products before awarding the major title to “Storie”. The CEDIT product will be on display at the Red Dot Design Museum in Essen. The CEDIT – Ceramiche d’Italia brand confirms its position as a world leader in design. A year after its relaunch by Florim – at Fuorisalone 2016 – the CEDIT – Ceramiche d’Italia brand continues to soar and confirms its strength as synonymous with design, as well as its position as a world leader in extremely high-end ceramic coverings. “Exactly a year ago, in the heart of Milan we informed the international public of the rebirth of CEDIT – Ceramiche d’Italia, a mission Florim has pursued with determination and passion, with the aim of enabling ceramics to serve art and design. The brand’s relaunch,” Stefano Torrenti, Florim Ceramiche CEO states, “has been based on a cultural project that aims to merge outstanding craftsmanship, technological innovation and Italian genius, to transform ceramic coverings into an authentic interior design work, pushing back the boundaries for the entire industry. We are particularly proud of the top awards CEDIT has won at the international level ever since its relaunch, because they support our efforts and encourage us to continue along the path we have marked out for ourselves, now joined on our journey by Formafantasma and Martino Gamper”. Synonymous with material experimentation and stylistic research in the field of ceramics for over fifty years, CEDIT – Ceramiche d’Italia is returning to the forefront of the industry with high-end products originating from partnerships with some of Italy’s most inspiring contemporary creative minds. Of the six collections launched in 2016, “Storie” is the work of the young designers Giorgia Zanellato and Daniele Bortotto from Studio Zanellato Bortotto: the series recreates the effects of wear and layering to evoke the theme of the relentless passing of time on the surface of a ceramic covering.
