Considering the period of confusion and at the same time of great opportunities that we are living, it seems clear that the recovery of the classic is a vision now common for those who wait for inventive activity. The continuous obsessive succession of postmodernisms makes us look to the past in search of certainty, of an objective observation point towards the future. The excesses that characterize the surreality that we live, expansions of time, place and identity, cause a contraction for which everything is near, fast, precarious. Rapid technological progress contributes to this and the tension that causes the pernicious obsolescence of its means. We feel that something escapes us, albeit in a resumption of scientific and biological considerations that should generate security. Knowing the facts does not make us free or even merge them with our imagination in search of a manipulation similar to the divine creation. Fiction does not carry out its cathartic task of detachment from the real towards a spiritual elevation, but we live thinking that happiness promised is the realization of our dreams. This mystification involves creativity, be it art or design, which is levelled in an environment of aesthetic and sentimental poverty. The fashion that has always anticipated desire and a vision of the future, giving us the pulse of changing times and ways, fails to see or even predict. The real problem is that we do not need clothes but to dream, to imagine, a function that is no longer fulfilled by fashion that is increasingly concerned with exponential economic growth and the problems that follow, but that we should entrust to poets, unique to remind us of what the human is made of. The dress has been dematerialized online proposing its image and thus losing the pleasure of wearing and recognizing its quality. A snake that bites its tail, when creation makes you dream is far from real life, from the problems that it entails. The lack of ideas and inspirations is consequential to an approach that does not allow time for true talent, genius, to be born. There is no lack of designers, but a lack of poets. by Alessandro Turci Studies in Law at the University of Turin and interests between Fashion and Contemporary Art. Fashion Designer and Art Director for international brands, he founded Risekult in Milan in 2012, Cultural Association for Contemporary Art and publishes the Art Book Risekult book of excellence for collectors. Curator of art exhibitions collaborates with galleries and museums. Contributing Editor for Flair Magazine, Thesignspeaking and for Officiel Homme with columns on Art and Fashion. He teaches at the Academy of Fine Arts of Brera, at IED Milan and Turin, at the Bicocca University in Milan.