Natural, artificial. Hay and grass, two elements that are at the same time a product of the earth and man. This ambivalence inspired Henry&Co., has always fascinated by the “green” (in the true sense of the word) potential of design, to connect the two polarities with Chayr. The hay bale and the grass from bucolic sitting take on urban connotations and come into the house with a new form, but mindful of the natural wellness aura that surrounds them in the countryside. The key point is the binder material amalgam: unlocking the petrol chain Chayr makes it possible to think about a new form of recycling, bringing up the possibility of local growth through the exploitation of the resources of the territory. An object to reflect on the Italian technological innovation which, far from step over its own land, is indeed the contextualization of the material and the environment. So the seat designed by Henry&Co. for the Milan Design Week 2015, exposed in ViU in Brera Design District, combines a more traditional design, the one of the beechwood legs, to the bounce of innovation, both technical and formal, with an unusual sitting in Hay. A binomial, Italian emblematic, between tradition and innovation.