Among the news of the Fuorisalone2017, one on all have brought abreath of fresh air: Isola Design District. The street become animated of young talents that have attended the event exhibiting their works rich in creativeness. Young like the brand Haigō that has decided to organize his first physical event during the Milan Design Week. Haigō – a japanese term identifying the combination and harmony among different elements – born as an Instagram page in June 2016, actually has 45000 followers. Despite their house is the web, Fabio Colturri – Creator and Founder – and Marica Gigante – Visual Merchandising Expert, think that people will always need to go out and getting involved with real world. Waiting for opening the first design concept store in Milan, they experimented their concept of unforgettable store experiences during Lunar Desert and Eclipse Forest exhibition. Sleek lines, Nordic vibes, unconventional concepts made of concrete, wood and metal werw the guidelines of an exhibition composed by eight brands – Flyte (Sweden), Jangir Maddadi (Sweden), Kabinet Van Look (Belgium), Mykin (Norway), ORNA by Johan (Finland), Sein (Denmark), Studio Marfa (Germany), Sturlesi (Israel) – coming from seven different countries and the university collective of Swedish designers Give In For Green. But the message that they want to send is only one: to express the harmony among different elements. Haigō has wanted to bring the visitors in another dimension and to stimulate all the senses in the two rooms characterized by two different atmospheres.The room Lunar Desert with bouncy floor, low light and smell of mistery. Brighter and sweeter perfume is instead what it is perceived in the second room, Eclipse Forest. Designers have managed to achieve the desired goal: the “wow” effect.
