Hospitality, comfort and elegance of the final user is in the top of the agenda for a brand of furniture. According to this approach, Very Wood (a brand mainly focussed on contract and recently on home furniture) creates Wise, the age-friendly line of chairs shown to public on Wednesday April 1st at Casa Verdi, in Milan. Guests had the opportunity to experience a product line born “not only because of a market’s need – according to what Sergio Bertossi, the ceo of Very Wood, declared to DS – but also to take care of a generation that doesn’t want to give it up with good taste, just because of new demands of comfort”. Ergonomics, functionality and a beautiful shape, these the three needs of Wise Collection project. Matteo Ragni in the video points out a specify research about fabrics, materials and finishing of the chairs has been done, in order to ensure both the best comfort and aesthetic. In order to realize the collection, some of the best design studios have been involved, such as LucidiPevere, This Weber, Patricia Urquiola, Marcel Wanders and Sebastian Herkner, guest of the stand of Very Wood at next Salone Internazionale del Mobile in Milan. Watch out our interview to the ceo Sergio Bertossi, the creative director Matteo Ragni and and the president Giovanni Gervasoni. And here you can also find the link to watch the backstage video of VeryWood, with the guests of Casa Verdi and the products of Wise collection.
