Alfa Romeo F1 Team ORLEN races with Ceramica Cielo

Alfa Romeo F1 Team ORLEN will bring an icon of Italian design to the grid in the 2022 season. The Ceramica Cielo logo will be featured on top of the chassis of the team’s C42 cars, driven by Valtteri Bottas and Zhou Guanyu.

Alfa Romeo F1 Team ORLEN will bring an icon of Italian design to the grid in the 2022 season. The Ceramica Cielo logo will be featured on top of the chassis of the team’s C42 cars, driven by Valtteri Bottas and Zhou Guanyu.

Ceramica Cielo has been, since its inception, a reference point and a trendsetter in the world of interior design, exploring the possibilities offered by ceramic, one of the noblest materials, and developing innovative solutions with a cosmopolitan style.

The partnership with Alfa Romeo F1 Team ORLEN fits within Ceramica Cielo’s international omnichannel communication strategy, which will see the brand feature in some of the most important trade shows in the sector, and the deployment of an ambitious advertisement campaign, featuring the team, on the most prestigious interior design and lifestyle publications.

Marco Colacicco, President of Ceramica Cielo: “We are proud to stand shoulder to shoulder with Alfa Romeo F1 Team ORLEN as they tackle this new challenge on track. The team and Cielo share two of their values: the quest for innovation and the pursuit of excellence, of which the Made in Italy design is a world-famous symbol.”

Ceramica Cielo is known for its distinctive, sophisticated and unique style distinguished by pure, essential lines curated by the designers Andrea Parisio and Giuseppe Pezzano, that portray the bathroom in an unmistakable way through a modern and contemporary mood.

Frédéric Vasseur, Team Principal Alfa Romeo F1 Team ORLEN: “Our new partnership with Ceramica Cielo is born out of the many similarities between our companies. Both Alfa Romeo F1 Team ORLEN and Cielo are relentless in the pursuit of perfection, both apply innovation to improve established technologies, both have a keen eye for design. Bringing this partnership to light is a further sign of the power of our team and our sport to reach out to a wide range of sectors and to bring benefit to companies in a varied suite of lines of business.”

For more than 50 years, the innovative Swiss company has been setting standards in the design, development and construction of race cars for various championship series, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional and privately held teams in the sport. The company launched a long-term partnership with Alfa Romeo in 2018 and, as it celebrates 30 years of competition in Formula One, it enters the 2022 championship under the team name Alfa Romeo F1 Team ORLEN.

The Sauber Group of Companies is composed of two operational entities: Sauber Motorsport AG, which operates and manages the Alfa Romeo F1 Team ORLEN; and Sauber Technologies AG, which focuses on third-party business in the areas of advanced engineering, prototype development and additive manufacturing, in addition to full and model-scale testing in the factory’s state-of-the-art wind tunnel and ground-breaking innovation in the field of aerodynamics. The companies collaborate closely and share know-how to apply the expertise of more than 500 dedicated individuals at the headquarter in Hinwil, Switzerland, to all internal and external projects. Since its founding in 1970, the passion for racing has been at the heart of Sauber.