Since 1932 Ricard has left its mark on the everyday life of consumers through service objects that have become key elements of consumption ritual. Pitchers, glasses, carafes… have stood by generations of French culture during aperitif time, both in bars and cafés. From 1932, birth date of the company, to the launch of the new Ricard bottle in 2017, it is an ongoing history. This year, Ricard renews this 80-year heritage with a new carafe created by the French designer Mathieu Lehanneur. Simple and generous, this large 70 cl carafe reveals a curvy, robust and elegant silhouette. The purity of its design highlights water freshness, a key element of serving ritual. At the core of this item, the new Ricard logo reminds the brand’s sunny origins and its authenticity. Ideally designed to contain a large amount of water, this carafe will be the perfect companion for your Ricard, whether it is served in a balloon glass or a large one, with a lot of fresh water and ice cubes. The carafe is manufactured in the North of France, near Saint-Omer, following a century-old glassmaking tradition. «Ricard has successfully become part of our cultural heritage and never stopped evolving. Designing this new carafe means continuing the evolution of this story globally» Mathieu Lehanneur stated. «It has this natural confidence of those who can go from bistros to fine restaurants, while remaining true to themselves.» Mathieu Lehanneur is one of the few designers of his generation to embrace such a wide field of creativity: from objects to architecture, art to products, craft to technology. He is driven by the challenge to meet our contemporary challenges: breathe better, sleep better, love better, live better! Ranked in the “100 World top designers and influencers” by Wallpaper and Surface magazines, his creations have earned him numerous prices… His projects are part of the most important permanent collections at museums such as the MoMA in New York and San Francisco, and the Centre Pompidou and Musée des Arts Décoratifs in Paris. The history between the company and the world of design is based on the exceptional personality of his founder, Paul Ricard (1909-1997). Colors, graphics, famous slogans: «Garçon, un Ricard!» (1939) and «Un Ricard, sinon rien» (1984), many objects (ashtray, pitcher, pitcher), song, sport, ecology, contemporary art, design… are among the successive modes of communication set up since 1932 by the founder of Ricard. Paul Ricard’s strong point was his ability to communicate freely, without triggering a conflict with contemporary legislation. The exhibition held in 2012 in Musée des Arts Décoratifs in Paris by interviewing the company’s actors and archives, traced 80 years of creative communication. Béatrice Salmon, Director of the Museum stated: “Ricard is one of those major brands that are embedded in our collective memory. Beyond this, the Ricard communication saga is a case in point in our opinion. It is based on the exceptional personality of a man, Paul Ricard, inventor of the pastis recipe for which he designed logos, bottles and slogans himself. Furthermore, in the throes of legislation on alcohol consumption, the Ricard Company communication found innovative solutions. By associating his brand with major sports events such as car racing, the Castellet race track, the Tour de France, as long as this was allowed, and by tapping into all elds of creativity, from design to cinema. For the set design we have chosen to work with Jakob+MacFarlane – who decided to construct “islets” to exhibit the objects and documents of all individual periods – whose cooperation with the company dates back to 2007 when they designed the lounge of the Ricard Corporate Foundation”.
