This is not advertising nor teasing, but a retrospective, graphics and groovy, which theFrench creative agency Nomoon has dedicated to the most Italian vehicle there is the Vespa. Vespalogy, through a friendly graphical work, traces the history of the Piaggio scooter, from its inception in 1943, as an attempt to reuse wastes from warplanes to the latest version which was designed in 2013. A demonstration of how over the course of 70 years, Vespa has undergone many variations by managing to remain true to its original design, an iconography of the scooter par excellence and of the carefree Italian lifestyle manifesto. Video by Nomoon. Enrico Longo speaking 28 Jul 2014 / © All rights reserved
