Paris. LVMH Prize is the award that the Group, under which gather the main luxury brands of the world, dedicate to young fashion designers with an innovative talent and on which it is worth to invest. The prize went this year to Canadian Thomas Tait, who was awarded the sum of 300,000 euros but, perhaps more importantly, the support that a dedicated team of LVMH will ensure to the stylist for a year. A jury composed of fashion giants, as Nicolas Ghesquière (Louis Vuitton), Marc Jacobs, Karl Lagerfeld (Fendi), Humberto Leon (Kenzo), Phoebe Philo (Céline), Raf Simons (Dior) and Riccardo Tisci (Givenchy): all of them agreed to help the young Tait in the development of his own brand. Among the finalists, Gabriele Colangelo was the only Italian: sophisticated aesthetics, not easy to trade level, which should make us think. Quoting the words which Federico Poletti, fashion editor, fashion curator and great talent scout, wrote on Dblog, “In Italy there is nothing such as the British Fashion Council, which supports the British new wave. There are not many contests or prizes that offer substantial cash prizes, apart from the always hailed “visibility”, which do not produce collections. Yet the phenomenon of “emerging” became fashionable. Now companies are looking for young people always more often to refresh the old brands or capsule collections that can bring new life and commerce. Italy throughout this must begin to think about a growth strategy with its own talents.” A substantial food for thought, and perhaps a warning to concrete actions to cultivate high-quality talented Italian and to break away from the logic of the “all at once” for a smarter look forward to the future.
