Superstudio Group celebrates 15 years as the leader of international Design in Milan with the new format SUPERDESIGN SHOW, evolutionary project that replaces and incorporates the success of the “Temporary Museum for New Design”. Gisella Borioli (picture), the founder of the project, flashback on these more than 30 years of the location (first onpened in 1983 as a location for shootings), explaining how it completely changed the city landscape and the democratic approach of the design. A large container that approaches with renewed planning skill the current entities. On one hand, it preserves the fascination of the Temporary Museum entrusting some International brands with the job to explore the latest frontiers of creativity and translating them into emotional paths that enchant and surprise the visitor like a sensorial show. On the other hand, it opens up more and more to research, to scouting, to selection of creative forces that experiment innovative solutions to improve our life. And it also proposes theme exhibitions providing an overview on still undervalued or partly unexplored complementary worlds such as furniture textile or spaces for kids. Video by Superstudio (DDN). Francois Dupont speaking
