Superstudio Group celebrates 15 years as the leader of international Design in Milan with the new format SUPERDESIGN SHOW, evolutionary project thaT replaces and incorporates the success of the “Temporary Museum for New Design”. On show at Superstudio Più and Superstudio 13 on 10.000 sq.mt of exhibiting spaces, the most interesting Italian and International production, but also life-style projects and proposals that make design their starting point, to speculate the present and the future of our houses, of work and knowledge places, in the urban habitat, in our lives. A brand-new, big, strong logo, designed by the art-director and artist Flavio Lucchini, to tell Superstudio’s new era. SUPERDESIGN SHOW, to sum up how design has by now gone beyond itself, together with rules, prejudices, categories, hierarchies, limits, boundaries and even physical laws, daring sometimes the impossible. The lesson by the great post-modern masters, such as Ettore Sottsass and Alessandro Mendini, that since the 70’s propelled fantasy has become the core of contemporary design, merging tradition with eclecticism, experimentation with quality. After opening in 2001 with Design Connection the doors to the Fuori Salone events, after having totally revolutioned the exhibiting concept with the sophisticated formula Temporary Museum for New Design in 2009, for 2015, the year of Expo, Superstudio provides new answers to the market’s trends, to the change of design world, to the extension of horizons, to the 2.0 creative talents crowd, with the new name and new format SUPERDESIGN SHOW. A large container that approaches with renewed planning skill the current entities. On one hand, it preserves the fascination of the Temporary Museum entrusting some International brands with the job to explore the latest frontiers of creativity and translating them into emotional paths that enchant and surprise the visitor like a sensorial show. On the other hand, it opens up more and more to research, to scouting, to selection of creative forces that experiment innovative solutions to improve our life. And it also proposes theme exhibitions providing an overview on still undervalued or partly unexplored complementary worlds such as furniture textile or spaces for kids. Art, as always, interlaces with Design at Superstudio: this year it is a selection of unique artdesign pieces for our houses and of installations that may be “used” by getting in or sitting on them. Superstudio Più in Via Tortona 27 presents various projects that provide a complete overview on the world of international Design, now divided into theme areas: TEMPORARY MUSEUM. Where design becomes emotion, according to the formula “less fair and more museum”. Furniture, objects, materials, and more presented through new languages of the contemporary art scenery and the wonders of technology with the collaboration of important international creatives. Marcel Wanders for LG Hausys (Korea) presents a spectacular sensorial installation where the two opposing worlds, reason and emotion, meet each other. Asahi Glass Company (Japan) creates, with the contribution of Norihisa Kawashima and Keika Sato, a maze of glass reminiscent of a glacier, where projections of lights and images generate a new interaction between people and information. A huge kinetic sculpture leads to the world of Hyundai (Korea) in collaboration with the American sculptor Reuben Margolin: a moving wave over 3 meters high, expression of harmony and vitality of nature. Aisin Seiki (Japan) with its avant-garde technologies brings a philosophical installation to life, for a futuristic mobility applied to the world of furniture. THE GALLERIES. Innovative and successful companies of contemporary design present their most recent production of furniture and proposals in specifically dedicated “galleries”. The sustainable design of Vitamin, with butterfly-table, synthesis of elegance and lightness; Ornamenta and highly tailored ceramic decoration that blend art and material. The latest trends in lighting design are represented by Beau&Bien, with jewel lights and sculpture lights, unusual shapes, sometimes poetic or ultramodern, and by German Jens Otten that presents laser cut metal lamps. And again the avant-garde of the Spanish Mercado de Diseño and Former’s Italian high manufacture, with a revolutionary project of separating walls. THE WORLD IS HERE. At Superstudio the presence of new hubs of design in the world is growing. Spaces arranged in solo or collective exhibitions that emphasize different traditions and cultures. A large group of the best Chinese design celebrates an unexpected original and contemporary creativity, as well as the steel sculpture seats exhibition by Guangzhou Topoo Home&Décor. Spotlight on new expressions of design of Japan, Korea, Spain, Israel, France, Serbia, Hungary. SELECTED OBJECTS. The much waited for Superstudio’s selection of innovative and original objects, proposals, projects that may become icons of the new design. A wide and “open mind” selection that values new creative trends: Biomega’s bike, included by MoMa in its collection, is a new tech icon of Scandinavia’s minimal design; the door that becomes a bed by Tac, suitable for small spaces; Cozy Décor’s lamps with 3D printed fabric of lace texture, the “flat” solutions to fit books and objects by Lettera G, technological and interactive objects by Digital Habits. Everything (or almost everything) directly on sale on the website www.dalani.it in the special Superstudio Selection section. MATERIAL VILLAGE. Material Connexion presents “Materials Village”, the international hub of events and initiatives dedicated to promote the culture of materials. Great architects and companies, personalised structures, brand-new projects inspired by themes of innovation of materials and manufacturing process technologies. SUPERTEXTILE. For the first time, the magnificent world of textile furniture arrives at Superstudio. A “village” that presents the most interesting production in an original way. Ki.D.S., KIDS DESIGN AT SUPERSTUDIO A new area dedicated to children’s world, so lively, so “demanding”, so full of possibilities. A brand-new exhibition involving furniture, objects, publishing, playing, art and much more. In cooperation with unduetrestella, a successful event over the past few years in the Milan Design Week, recreating a complete apartment where kids are kings. Section by Paola Noé. ART-DESIGN, ART OR DESIGN? Unique pieces, limited editions, high-level crafts, artists taking on furnishing, designers approaching the uniqueness of contemporary art, site specific, visitors friendly installations. Visionary, provocative, ethic, original, emotional pieces creating a brand-new space with just their presence. Presences speculating on interaction between art and design. Daily meetings and talks with authors. Language crossing among photography, video and design with the new and surprising duo Pietro Travaglini /Giovanni Gastel, the emerging designer and the great photographer for an extraordinary video installation. OUTSIDE-OUTSIDERS. Architectural projects, outside furnishing, hospitality projects and much more are located in the garden of Superstudio Più. On the Roof of Superstudio Più is “Terzo Paradiso- Coltivare la città” by Michelangelo Pistoletto that from vegetable garden turns into a paddy field and a space dedicated to debates on the theme human-nature-design-nourishment. Ivanka presents its interactive concrete house that demonstrate all extraordinary applications and finishing of this material. SUPERDESIGN SHOW is a project by Gisella Borioli. Art Direction by architect Carolina Nisivoccia.
