When Kartell acceptedthe challenge to revalue one of the most complicated rooms in a house the goalwas also design something interesting for a place in every abitation oftentaken for granted. So the brand chosed Laufen, one of the company that isbathroom industry leader, and together they created a new architectural visionfor this space, that is not only a line of complementary products but outlines an entire concept where traditional furniture and accessories live together in a soberbut extremely sophisticated combination. The project was entrusted to the designer couple Ludovica and RobertoPalomba, already known for the role played in the creation of new scenarios forthe bathroom. For the twodesigners innovation is the cornerstone of the project, due to the architectureof Laufen – one of the most advanced for materials and sustainability – and theversatility of polymers icon of Kartell, reinterpreted by Palomba in differentformal and chromatic cominations. The line includes a complete declination withfurniture, taps and accessories, aiming to be suitable in every space of ourhome but remaining specifically designed for bathrooms. Just two years afterits debut Kartell by Laufen opens the first monobrand space in the heart ofBrera in Milan, Via Pontaccio 10. Video and text by Lucia Gionfriddo.
